During the flu season, I worked on this social campaign to try and get people to go out and get their shots. We went with two different creative approaches for different demographics. And yes, I photoshopped the blue bandaids onto those folks.
The care team that supports Blue Shield's prenatal program requested a series of images to promote the program via Facebook. Our brand was just moving into the black and white photo space, so it was an exciting time to get to source these photos. I included an iconic visual as the final sign-off to the ad sequence.
This series of images were created to support blog posts on the Blue Shield Twitter and Instagram account for various topics, for the Medicare audience.